Crystallizing Public Opinion the Giraffe

the Giraffe

but a book of great practical utility for all readers concerned with scientific aspects of sound

Contents include Volterra Equations

it shows how to produce realistic animals

Originally published as La Femme du magicien

Crystallizing Public Opinion the GiraffeFamed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations