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"We just went back and forth and tweaked it a little bit to make it more of an inspiration instead of a copy," says Melsom

But in the US and Australia, its more common for the bridesmaid to foot the bill for her gown

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While brides have been giving their stand-up loved ones greater freedom from the constraints of more traditional often hideous matching confections, they now seem to be taking the mismatched bridesmaid trend a step further

All of the upcoming brands have it beat

The customer service team was fantastic - they helped me decide between two gowns